Population ageing is one of the greatest social and healthcare challenges of the 21st century. With its XR solutions to promote active ageing, ARSOFT will be present at the National Forum on Health and Wellbeing to share how technological innovation can improve the quality of life of older adults. The event will take place at the Ramos Carrión Theatre in Zamora on September 23.
According to data from the European Commission, by 2050 more than 30% of Europe’s population will be over 65, while the World Health Organization (WHO) estimates that the number of people over 60 worldwide will double, reaching 2.1 billion. This scenario raises an urgent question: how can we ensure that these generations not only live longer, but also enjoy a better quality of life?
In this context, technological innovation becomes a key resource. This is where ARSOFT, a Spanish company based in Salamanca and a leader in the development of Augmented, Virtual, and Mixed Reality (XR) solutions, plays a pioneering role. With more than a decade of experience and over 300 projects developed in sectors such as medicine, industry, and defense, the company has also taken on the challenge of applying immersive technologies to the field of active and healthy ageing.
Immersive technologies for health and wellbeing
ARSOFT’s goal is clear: to design accessible, safe, and engaging digital tools that help improve the quality of life of older adults. To this end, the company is working on the development of cognitive and physical training programs in immersive virtual environments.
These applications combine memory, calculation, or motor coordination exercises with interactive and playful dynamics, encouraging user adherence and multiplying positive results. Thanks to personalization, each experience can be adapted to individual pace and needs, providing effective support to prevent cognitive and physical decline, strengthen personal autonomy, and enhance emotional wellbeing.
In the words of Santiago González, CEO of ARSOFT: “Technology is not only transforming industry and medicine, it can also become a key ally for older adults to live longer and better. Our challenge is to bring Virtual and Augmented Reality closer to a sector of the population that is often left on the sidelines of digital innovation.”
The silver economy and the opportunity to innovate
Active ageing is not only a social challenge but also an opportunity to innovate and transform the so-called silver economy, a growing market that brings together products and services aimed at the senior population. XR technologies are proving to be a highly valuable resource in this field: they not only help prevent health problems but also foster social participation, lifelong learning, and intergenerational connection.
In this sense, ARSOFT helps break down digital barriers, demonstrating that technological innovation is not reserved exclusively for younger generations.
Presence at the National Forum on Health and Wellbeing
ARSOFT’s commitment to this approach will be highlighted at the National Forum on Health and Wellbeing, which will take place on September 23 at the Ramos Carrión Theatre in Zamora. It is an opportunity to share the company’s experience in applying XR technologies to elderly care. This gathering is set to become a key space for knowledge exchange between healthcare, technology, and social professionals, with the goal of advancing towards solutions that improve the lives of millions of people.
ARSOFT’s participation in this forum reflects its commitment to placing innovation at the service of society and its conviction that immersive technologies can be a decisive tool in building a healthier, more human future.
